5000 cyclists participate in the first JUMA

ON a perfectly cool Sunday morning, more than 5000 cyclists answered the first Jozi Urban Mountain Bike Adventure (JUMA) challenge of 22 or 52 kilometers.

With months of planning, and as a result of a partnership between Brand Action Management (BAM), ADreach, the City of Joburg, City Parks and Joburg Zoo, the race started and finished at Marks Park. The extraordinary race made its way  through suburbs of  Parktown North, Craighall, Park, Hurlingham Bryanston, Strathavon,  Wierda Valley, Inanda, Houghton Estate and Cotswold, taking riders under highway tunnels and flying over main roads with custom built scaffolding bridges. The journey continued on into one of Joburg’s most beautiful golf courses, through miniature rapids, rolling into storm water drains and venturing into the heart of darkness through a network of tunnels. 

The JUMA team spared no expense in keeping the cyclists safe, rescue divers were on standby at the 120m long, water crossing and 112 security guards en route. To help cyclists breathe easy through the tunnels, there were three air quality control marshals, 20 ventilation fans, mine tunnel lighting systems, six generators and one km of electrical cable.

JUMA was Mark Castell’s, ADreach’s National Sales Manager and the CEO of BAM brain child. After visiting and selecting sites for thousands of Street Pole AD across Joburg in the past six years, Mark realized that Joburg is a city made up of a variety of larger communities.

“I really wanted people to become far more aware of just what Joburg has to offer, and with so many unexplored areas, what better way than to have a cycle race right through them.

Working with our key partners, we were able to make it happen and the response has far exceeded my expectations,” said Mark. 

 

For those riders who accepted this year’s JUMA challenge, the good news is that a date has already been secured for the 2015 JUMA, and there are plans to take the race to other cities in the very near future.

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