Adidas unveils new Orlando Pirates jersey

By Eric Phiri

Adidas, the leading football brand, has given Orlando Pirates a new look home and away kit for the 2010/2011 season which kicks off with the Telkom Charity Cup this weekend.The most significant feature of the new Orlando Pirates jersey is the return to a clean, classic look which includes a collar for the first time in many seasons.

“For the home jersey -we took inspiration from previous Orlando Pirates jerseys –particularly the very first jersey donned by the club in 1937 –which featured a white collar. More importantly, we had a lot of close interaction with the club to make sure that we produce a world class product for a world class club,” says Kevin Jooste, the Football Category Manager at adidas South Africa.However, adidas and the club also wanted to do something bold and unexpected and the two parties used the away jersey to achieve this.“This away jersey will have a strong appeal to those who want something beyond the traditional –incorporating red stripes on white,” adds Jooste.

 Both jerseys feature climacool technology- a combination of performance fabrics, open mesh and ventilation channels which keep cool air flowing in and heat and sweat flowing out. Climacool works by considering how and where the body produces heat and sweat, and focus’s specific fabric and garment features in those zones. The effect is that athletes stay dry, comfortable and perform at their peak in even the most heated competitions.

Win a new Orlando Pirates Jersey

NB Two lucky readers stand a chance of winning Orlando Pirates new jersey by simply emailing ADIDAS to sportsfocus@lenakacom.co.za. The winners will be announced in the website and telephonically at the beginning of September 2010.

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