Ajax Cape Town Community Scheme nominated for Sports Industry Award

AJAX Cape Town has the honour of being shortlisted as a finalist for the “Virgin Active Sport Industry Awards 2012” in the category “The Virgin Unite Community Programme Award”

Ajax was nominated for their work in activating the “Ajax Cape Town Community Scheme”.

Shooz Mekuto the Ajax Cape Town PRO said, “Twelve years ago Ajax Cape Town committed themselves to moulding raw young talent from the surrounding townships and communities to play for the club at all levels to one day represent the professional (PSL) team and hopefully South Africa (Bafana, Bafana).

So, in doing this we formulated a community program based on the success of our junior development in the very same townships where our players are found. We also wanted to ensure the longevity of the program and to leave a lasting legacy in the community in which the Ajax Cape Town Community Scheme is activated.

We have realised the challenges faced by the youth within our communities and Ajax Cape Town wants to take a leading stance in creating role models for our society, using the team as a vehicle for the local youth to emulate.

The Ajax Cape Town Community Scheme is developed to touch all the lifestyle challenges facing our youth and the Ajax Cape Town mantra of “No Youth – No Future” is supported by the work done in this program at grassroots level.”

The Sport Industry Group unveiled the Official Shortlist for the Virgin Active Sport Industry Awards 2012.

The Sports Industry of South Africa website stated, “The With a record number of entries and higher quality work than ever before, reaching the shortlist for the Virgin Active Sport Industry Awards 2012 represents a stellar achievement.”


Best Sponsorship of a Sport Team or Individual
Sponsored by Neo Africa

·         Absa – Absa Springboks

·         Canterbury – SARU, including The Springboks

·         DHL – DHL Stormers

·         MTN – MTN Lions

·         Vodacom – Kaizer Chiefs

·         Vodacom – Orlando Pirates

Best Use of PR in a Sport Campaign
Sponsored by Peermont Hotels, Casinos& Resorts

·         MTN – MTN8 Wafa Wafa

·         Nike – Kaizer Chiefs kit launch

·         NBA – NBA Basketball Without Borders Africa

·         SAIDS – I Play Fair ‘Say No To Doping’

·         SARU – Springbok Fans Unite

·         SASOL – SASOL Banyana Banyana

The Virgin Unite Community Programme Award

·         Ajax Cape Town FC – Ajax Cape Town FC Community Scheme

·         Central Gauteng Squash – CG Squash Development

·         JAG Foundation – JAGRugby Programme

·         JAG Foundation – ProNutro JAGRunners Programme.

·         Sporting Chance – KIA Street Soccer Programme

·         Telkom – Telkom Rural Splash ‘Learn To Swim’


Best Sponsorship of a Sport Event or Competition
Sponsored by 26 Degrees South

·         Absa – Absa Cape Epic

·         Absa – Absa Currie Cup

·         Absa – Absa Premiership

·         Hi-Tec – The Otter African Trail Run

·         MTN – MTN8 Wafa Wafa

·         Sansui –Sansui Summer Cup

Best Use of Digital Communications in Sport

·         Absa – Absa Springbok ‘Team of Millions’

·         SAB – Castle Lager – ‘Amajita on Tour’

·         SAIDS – I Play Fair ‘Say No To Doping’

·         SARU – Springbok Fans Unite

·         Telkom – Telkom Knockout

·         Vodacom – Vodacom Shosholoza Campaign

Best TV Sport Commercial
Sponsored by True Colour

·         Absa – Absa Springbok ‘Team of Millions’

·         Garmin – Garmin Fitness Glory

·         SARU – Know The Game, Love The Game

·         SuperSport – New Football Season

·         The Sharks – The Sharks Ultimate Rugby

Virgin Atlantic Best Business Performance by a Sport Team

·         Chevrolet Warriors

·         DHL Stormers

·         Vodacom Blue Bulls

Sport Brand of the Year
Sponsored by Repucom

·         Canterbury

·         EFC Africa

·         Nike

·         SuperSport

·         The Blue Bulls

·         The Sharks

Best Integrated Sport Marketing Campaign
Sponsored by Prosport International

·         Absa – Absa Springbok ‘Team of Millions’

·         Castle Lager – Castle Lager SuperFans

·         Garmin – Garmin Fitness Glory

·         SAB – Carling Black Label ‘Be The Coach’

·         The Sharks – The Sharks Ultimate Rugby

·         Vodacom – Vodacom Red Campaign

Sport Agency of the Year
Sponsored by Gallo Images

·         Brand inc Creative Group

·         Exp (South Africa)

·         Matchworld

·         MSCSPORTS

·         SAIL Rights Commercialization

·         Treble Group

·         Trinergy Brand Connectors

Sport Participation Event of the Year

·         Bidvest Unity Walk

·         Comrades Marathon

·         Discovery 702 Walk The Talk

·         JP Morgan Corporate Challenge

·         Momentum 94.7 Cycle Challenge

·         Old Mutual Two Oceans Marathon

For more information go to: – http://www.sportindustry.co.za/news/view/3672/view.php?Id=3672.

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