By SYDNEY MORWENG
Dubbed “It’s Larger than Life J&B Met“ this Cape Town’s largest outdoor social event, entering its 34th edition, races of at the Kenilworth Racecourse on Saturday January 29.
Close to 50 000 fans surrounded by a hive of rich, famous and fashion trendsetters, will pack into every square centimetre of available space at this popular race venue.
This year’s theme “larger than life” calls on supporters to dress to the nines, were the likes of mzansi’s fashion established households such as David Tlale, Ephymol and Stone Cherrie, to mention the three are expected to steal the show. Also, expect to see oversized, colourful hats and somewhat dresses pulled out of the closet.
Local tourism is expected to sky-rocket and according to the department, almost all the hotels and lodges have been sold out.
An excess of 75% economic income is anticipated pre and post the event, considering Cape Town is the most visited province in South Africa, and globally.
Last year alone a staggering R20 million was generated.
It’s the one day that Cape Town, known for its spectacular beauty, is swathed in its most elegant, glorious and fashionable creations.
The country’s hottest designers are already hard at work, creating the theme, ensuring everyone looks the part on race day. Many designers dedicate entire ranges to the J&B Met, turning one of the traditionally quietest retail fashion months, into a true bonanza.
Fashion sales prior to the J&B Met have reached record highs in recent years, with R20 million in fashion sales in Cape Town alone generated.
The J&B Most Elegant Couple Competition has become a firm favourite with the crowd and the media. This hotly contested competition has grown enormously and is now divided into a pre-judging competition which selects the top sixteen finalists who showcase their outfits on the main stage at 1.25pm.
The finals have become a massively important event on the fashion calendar in the country. They are judged by a distinguished panel, this time including Ryk Neethling, Mike Mol, Jo-Ann Strauss, Roxy Louw, Jeanne D and the YFM Twins Hlelo and Ntanda Masina.
The prizes match the event with holidays, gorgeous jewellery and Cavendish Square gift vouchers dominating the list.
The race day consist of ten top races with the J&B Met scheduled as Race Seven of the day at 4.20pm.
And then there are the horses) sixteen of finest 2000 meter specialists in the country, (the reason why this event is so popular) ready to challenge champion River Jetez and her famous blood brother Pocket Power for a share of the massive purse of R2.5 million.
A portion of each ticket sold is earmarked to assist in funding the Kenilworth Conservation Area in the middle of the racecourse. This pristine tract of Cape Fynbos is soon to be declared a National Conservation Area due to its conservation significance which includes a number of protected species of both fauna and flora.
General tickets to the J&B Met cost R165 each and allows access to Kenilworth Racecourse.
Tickets are available on-line from www.webtickets.co.za. Importantly, the event is not open to persons under the age of 18.
For more information visit www.jbmet.co.za