THE Cell C Sharks jerseys will look slightly different this weekend. In celebration of Women’s Day the names of the women in the lives of the Cell C Sharks players will be featured on the back of their jerseys. The unique tribute will take place when the Cell C Sharks take on Griquas in this year’s ABSA Currie Cup opener on Saturday, 9 August – the same day National Women’s Day is celebrated.
Giving new meaning to the term ‘behind every great man stands a great woman’, the Cell C Sharks’ Women’s Day initiative marks a day on which the whole country will put women first. Something Cell C has been doing for years.
“Cell C has a proud history celebrating the women of South Africa. We currently sponsor Miss SA and the SA Women’s Open golf tournament. In 2003 we launched the hugely successful Cell C Take a Girl Child to Work Day – a project that still runs today”, said Cell C Executive Head of Marketing, Doug Mattheus.
Saturday’s clash with the Griquas is the ideal opportunity for the defending ABSA Currie Cup champs to show their support for the fairer sex. Established in 1889, the Currie Cup is one of the oldest rugby competitions in the world attracting millions of viewers every year – most of those belonging to the less fairer sex.
According to Cell C Sharks CEO John Smit asking the players to run onto the field with the significant woman in their life, so to speak, will only serve as added motivation on match day.
“We all had our mom standing next to the field screaming her lungs out at school games. Or a wife’s or girlfriend’s shoulder to cry on after a bad game. Paying tribute to them on Women’s Day, and hopefully winning the game, is the least we can do.”