Danone Nations Cup to keep the world cup vibe


THE 2010 FIFA World Cup have come and gone, but the vibe in the country is expected to continue with the country hosting yet another world cup, but this time for the Under-12 in the form of Danone Nations Cup.

The 40-countries competition which will be marking its 11th edition will for the first time be played outside its original base, France after the sponsors decided to host it in South Africa from September 30th-October 3.  

After six months of national qualifying games in 40 countries, the Danone Nations Cup World Final is expected to set South Africa on fire with real human adventure. Zinedine Zidane, faithful ambassador expected to present to launch the final of the world’s largest football competition for children, for the first time away from France. Beyond the boundaries of sport, this event, now destined to travel all around the globe, will also locally commit to children and health by helping sustainable initiatives.

Beyond the sport, this event is a major human adventure. Driven by Danone’s desire to act sustainably on behalf of children’s well-being and health, the Danone Nations Cup will work with local associations and contribute to targeted programmes to fight malnutrition or obesity in each host country of future finals. Football, as a universal sport, is an excellent vector for these initiatives and for Danone’s values. Sporting values like fair play, the pleasure of the game, team spirit, sharing, and above all human values like openness, and respect.

 Joining the finalists of the 2010 competition will be all the teams already qualified for the World Finals of the 2009 Danone Nations Cup. This final had chosen to be postponed because of the H1N1 flu pandemic. Thus, more than 1,120 children will come together in South Africa to take part in a record-breaking competition.


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