Education takes center stage at Samsung Academy's Graduation Ceremony Creating possibilities

SAMSUNG Electronics South Africa recently honoured the Samsung Electronics Academy’s class of 2013 – at a ceremony held in Boksburg. In its third year, the Academy remains a fundamental part of Samsung’s vision to improve the employment readiness of South African youths for the local job market, through technical and vocational directed training.

 This programme is aligned to Samsung’s ‘Hope for Children’ initiative which has a goal of impacting 5 million lives through education and medical support by 2015, across Africa.

The Samsung Electronics Academy provides hands-on, career skills training, at no cost, to 200 Grade 10-12 students from four technical high schools within the borders of the Ekurhuleni municipality region, such as Katlehong Technical High School, Fumana Secondary School, Landulwazi Secondary School, and Vosloorus Comprehensive School. In addition, the technical training is also made available to 160 students from four Further Education and Training (FET) colleges annually, to supplement their curricula.

The students undergo a one-year, fully sponsored programme to supplement the theoretical learning, aimed at improving the quality of public secondary education. Samsung works closely with the technology facilitators in the region to ensure a holistic approach is applied to expose   students to industry appropriate skills, tools and equipment.

Michelle Potgieter, Director of Corporate Marketing and Communications at Samsung SA, explained: “At Samsung, we are committed to contribute innovative technologies and solutions which will enhance the quality of life in and around the communities we operate in. The training is geared towards raising local competence to develop a skilled workforce of


In addition to ensuring the development of skills aimed at job market readiness, these students are better qualified to secure employment in South Africa’s growing consumer electronics industry. A number of the graduates will be placed in positions at Samsung’s Service and Call Centre in Gauteng – a commitment that supports the South African government’s drive to address the problem of youth unemployment.

“We will continue to prioritise issues of national importance and education takes center stage. By opening up job opportunities we believe that we are empowering these individuals in order to help shape their future as well as uplift their communities.”

Graduates were presented with a certificate of completion and students with a performance of over 80% were acknowledged for their effort, receiving a certificate of achievement.

“Samsung aims to continue to strengthen the programme to benefit social change, which forms part of our Creating Shared Value strategy and underlies our commitment to empower the youth,” continues Potgieter. “This is a long term approach to raise the profile of mathematics and science based subjects in secondary schools, to contribute to skills development and increase our community participation in South Africa.”

Professor Mamokgethi Phakeng, Vice Principal of Research and Innovation at Unisa: “We can only embrace victory once we have transformed the graduates’ discipline into champions of the industry.”

Sharing her personal milestones with the enthusiastic students, Phakeng, continued: “I have attended a number of graduations in the past and it is always a celebration of life. I am motivated by the Samsung Academy Class of 2013, as they continue on their journey. Although, they should remember that a qualification is not enough to succeed in the world. It is the combination of education, skills and ambition which will deliver sustainable success and that will set them apart. We thank Samsung for this opportunity as it changes lives and shapes careers.”


Samsung opened the first Academy in South Africa in March 2011 with subsequent Academies being launched in both Kenya and Nigeria. Additional academies are planned for more African countries by 2015.

Leave a Reply

Your email address will not be published.