By SYDNEY MORWENG
The FNB Stadium management is going all out to market and brand this historical venue, and thus far they’re winning!
To conscientious the public and soccer fanatics to use the stadium as a form of leisure and entertainment they have roped in the South African Idol runner-up L’loyd Cele to wow fans for the Absa Premiership league duel between Kaizer Chiefs and Cape Town side Vasco Da Gama tomorrow evening.
Jacques Grobbelaar, Chief Executive of Stadium Management SA (SMSA) the management company responsible for the FNB Stadium, added, “we aim to support local South African talent and provide a platform to emerging artists to expand their footprint in the country by engaging them to entertain the crowds attending the games hosted at the stadium.
There has been a lot said about the sustainability of the stadiums and we want to bring the people back to the stadiums by adding value to the sporting events hosted there, which is why we want to make the outing an experience for the spectator.
For this weekend’s event, we will entertain the crowds with L’loyd prior to kick-off and then have the main evening entertainment between Chiefs and Vasco,” says Grobbelaar.
Cele, a former convict who hails from KZN, will play his rendition of cover albums -which made him popular with fans- prior to the start of the game and during interval.
Grobbelaar, added that activations for the evening’s entertainment include sponsorship from the leading corporates whereby the first 5,000 people entering the stadium will be provided a free beverage or beer.
SMSA has an impressive record in stadium management at home and abroad, including Wembley Stadium, the Johannesburg Stadium and Manchester City Football Club. It has been involved in turnkey event and venue management service delivery, including some spectacular national and international events in the sport, leisure and hospitality arenas, such as the 1995 Rugby World Cup, 1996 African Cup of Nations and international music events.
Currently, they manage the FNB Stadium, Orlando Stadium, Dobsonville Stadium and Rand Stadium, respectively.
According to Grobbelaar, all the added value items are being arranged to change the mindset of the spectator to visit the stadium for a host of fun, entertaining goings-on that will encourage more spectator participation for future events.
L’loyd will ‘kick-off’ his first performance at 19h45 followed by the Kaizer Chiefs kick-off at 8.15pm
Gates officially open at 5.15pm and the first 5,000 spectators will receive vouchers for their free beverages.
Attempts to obtain comment from Cele proved futile.
Tickets cost R40.00 and are available through Computicket.