JTC positions Joburg as global destination for leisure and business tourism

 

By SYDNEY MORWENG

 

Johannesburg Tourism Company has beefed-up its team by making two important appointments in the form of Lumka Dlomo who will be the Marketing Manager and Linda Ngcipe who has been appointed as the Convention and Events Bureau Manager, respectively.

 

 

“These appointments form part of our strategy to entrench Joburg as a leading global destination for business tourism and to increase our annual share of the global events which are out there on the bid circuit,” says CEO Lindiwe Kwele.

The most crucial of Joburg Tourism Company’s strategic objectives is to continue positioning and entrenching Johannesburg within the global business tourism market as a venue of choice for conventions, meetings, incentives and mega-events,” she said.

Kwele boasted that in light of Joburg’s successful hosting of the lion share which amounts to 32% during the World Cup, this resulted in global paradigm shift such as security, transport infrastructure and so on.  

She also said it was time to maintain this interest and momentum, encouraging not only increased business and leisure tourism, but also investment and other business opportunities in the City.

Next on the agenda at the end of October is HICA, the Hotel Investment Conference Africa, which will be hosted in Joburg both this year and in 2012

The work to win forthcoming international conferences and event bids has continued unabated throughout the year by the CEB team.  While collectively these are worth tens of millions of rands in potential revenue to the industry, none is more eagerly awaited than the announcement of the successful host city for next year’s UN Summit on Climate Change (COP 17) in December.

 

One of Johannesburg’s major competitive advantages is its international recognition as the business and commercial capital of the African continent.  Given its accessibility by air (55 international airlines fly in to Joburg) that 75% of corporate headquarters are based in the city, and being the only city in South Africa that boasts four of the venues capable of hosting more than 5000 delegates – Johannesburg’s success as a tourism destination pivots on business.

Kwele said: “We are capitalizing on this to secure Joburg’s position as a leading global destination for business and leisure tourism, lifestyle, sporting, cultural and mega-event experiences.”

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