KIA announces a world class soccer tournament



TODAY Kia Motors launched the exciting world-renowned Kia Champ into the Arena 5-a-side football tournament to be played at the Randburg Sports Club, Johannesburg. Football fans will be treated to some exciting soccer when 32 teams go into battle from 25-26 June 2011 for a chance to be crowned champions and represent South Africa in the world finals of the COPA America 2011 in Argentina. 

Last year, the South African version of the tournament was won by Randburg Spurs, who went on to finish runners up in the World Finals. Defending champions, Randburg Spurs, get another chance in this year’s tournament to contest for the national crown.  

Ray Levin, the Chief Executive Officer of Kia Motors South Africa, says Kia has been a leading sponsor of various sports initiatives, locally and internationally. “Kia views the active participation in football sponsorship marketing as an integral part of its ‘globalisation’ strategy to internationally enhance and locally customise its brand image.”

“Being an official partner of FIFA, and actively involved in sponsoring various football events such as last year’s 2010 FIFA World Cup South Africa as well as being a sponsor to the UEFA Euro 2012 Tournament, football is entrenched in our corporate culture. Kia is also very much involved at a grass roots level, and together with Sporting Chance, manage an initiative called the Kia Street Soccer Programme”, he further adds. “This is a youth development programme with a strong emphasis on nutrition, life skills, personal hygiene, conflict resolution, sports etiquette, and the environment from an early age.”


“On an amateur level, the Kia Champ into the Arena football tournament targets local 5-a side football teams to showcase their talents and compete locally. The winning team will represent South Africa in Argentina from 22-25 July 2011, where they will have the opportunity to be world amateur 5-a side champions,” says Levin.

Rafique Hassim, the captain of Randburg Spurs, the defending champions of the Kia Champ into the Arena 5-a-side football tournament, says: “It was great being crowned South African champions and finishing runners up at the world event under the superb Jeremy Seethal, our team manager. This year our team will feature almost completely new faces after most of our award winning players went into retirement because of various reasons with at least one turning professional. But the chance to go to Argentina means we are still the team to beat and we will present a strong side.”




OVERVIEW – Kia Champ into the Arena 





      5-a-side Champs into the Arena football tournament

      Played on an astro-turf action football ‘indoor’ court

      Team compliment: 1 goalkeeper, 4 players, 1 substitute

      The tournament is in 4 phases:

      Phase 1: Preliminary Round of 32

      Phase 2: Finals Round of 16

      Phase 3: Celebrity Exhibition Match

      Phase 4: World Finals (Argentina)

      Winner of the Round of 16 will be invited to the World Finals in Argentina and a four-day hospitality programme will be provided by Kia









      25 – 26 June 2011

      Randburg Sports Club


Day 1 – 09h00 registration; 10h00 kick-off

      32 teams, 8 groups, round robin, top 2 advance

      10-mins per game (one-way) or 5-mins per half

      19h00 finish the preliminary round


Day 2 – 10h00 registration, 11h00 kick-off

      16 teams, knockout format

      20-mins per game, 10-mins per half

      Quarters, semis, 3rd place, finals

      1st place goes to World Finals (Argentina)

      SHOUT SA v Kia FC

      17h00 finish



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