WITH one day left to the kick-off of the two-day Kia Champ into the Arena Tournament at the Randburg Sports Club this Saturday, Kia Motors have donated R20 000 to the SHOUT Foundation, an organisation that was created by local artists to fight crime in South Africa.
Ray Levin, the Chief Executive Officer of Kia Motors South Africa, says: “It has been a tremendous honour to be associated with this crime fighting iniative. I would like to thank SHOUT for being part of this event. Congratulations to SHOUT for a job well done, and may this be an even greater year of success in the fight against crime.
“Kia has been a leading sponsor of sports initiatives locally and internationally, and we view our active participation in football sponsorship marketing as an integral part of our global strategy to enhance the image of our brand. Being an Official Partner of FIFA, and being involved in sponsoring various football events like the 2010 FIFA World Cup, as well as being the sponsor of the UEFA Euro 2012 tournament, football is entrenched in our corporate culture.”
According to Levin, Kia is very much involved at grassroot level and together with Sporting Chance, manage a successful initiative called the Kia Street Soccer Programme. This is a youth programme with a strong emphasis on nutrition, life skills, personal hygiene, conflict resolution, sports etiquette and environment awareness at an early age.
“At an amateur level, the Kia Champ into the Arena Tournament, targets local 5-a-side soccer teams to showcase their talents in competition. This year the winning team will also represent South Africa in Argentina from 22-25 July 2011. This will offer an opportunity to compete against 12 other international teams to be crowned the world amateur 5-a-side soccer champions. The team will also get the opportunity to attend the final of the COPA America 2011,” explains Levin.
Gavin Koppel of SHOUT, who is also the father to the Foundation’s co-founder, musician Danny K, described Kia Motors as the driving force behind their efforts to fight against crime as Kia Motors is the official vehicle sponsor of the Shout Foundation in South Africa. According to Koppel, Kia Motors are passionate about South Africa despite the effect that crime is having on the people and economy of the country.
“As such, Kia felt the need to team up with an initiative that encourages South Africans to speak out openly about, and fight crime. Before we can reach a solution, we believe we must try and prevent crime. This strategy also ties in with Kia Street Soccer’s goal of developing the youth and keeping them off the streets. This R20 000 will go straight to the South Africa Police and Widows Fund as part our support, because these women and children will grow up without their partners and parents, because criminals are killing our law enforcers,” says Koppel.
The first match of the tournament will kick-off at 09h00 at Randburg Sports Club on Saturday 25 June, while Sunday will see the tournament culminating in a series of quarter, semi and final matches to unveil the winning 5-a-side team. South African top musicians, Danny K and Kabelo Mabalane, will grace the Sunday games to support a SHOUT team which will feature a celebrity exhibition match. Soccer fans and supporters are invited to attend to enjoy great football. Entrance to all matches is free.
Venue details: Legends 5-a-side Football Facility at Randburg Sports Club. Cnr Hans Schoeman and Malibongwe. Randburg Municipal Grounds.