Limpopo Tourism Agency kick-start Easter Activations on the Limpopo roads

LIMPOPO Tourism Agency will partner with the Department of Roads and Transport, Department of Health, Road Accident Fund, Polokwane Show to conduct a number of Easter Activations.

 Arrive Alive Easter Activation 15/04/2014 : 10H00

The Easter Activations were kick-started by MEC for Roads and Transport Lehlogonolo Masoga over the launch of the Arrive Alive Eater Campaign on the R 37 over a media launch, the launch also saw the official opening of the newly build Smelters mine turn-off bridge.

Ceremonial partnership signing with Polokwane Show 17/04/2014 : 9H30

On the November 17, Limpopo Tourism Agency will sign a 3 years agreement with the organizers of Polokwane Show over a media breakfast briefing session scheduled to take place at 9.30am at Meropa Casino and Entertainment World.

LTA and a number of product owners have been participating in the show, however the participation was not well coordinated and beneficiation by both parties was minimal. Upon conducting 2 Tourism Indaba d-briefing session with the participants who then requested LTA to look into a possibility of having a local show that caters for the local market. 

26 tourism products will benefit from this agreement and will see a dedicated hall at the show which will purely cater for tourism, Meropa Casino and Entertainment World will be sponsoring 10 tourism product owners of their choice. The stalls are on a first –come, first-serve bases and are available at a minimal fee of R 2000.00 including VAT payable to the show organizers.

By entering into this agreement, LTA will be looking at a possibility of changing this predominantly agricultural show to have a strong tourism presence. In future we will look into having seminars and speed marketing events at the show to make the participation more beneficial to our tourism product owners. 

The Even will be presided over by the Acting CEO of LTA Mr. Fixon Hlungwani, General Manager of Meropa Casino and Entertainment World Mr. Clifford Ngakane and the Event organizer Ms. Corrie Venter.

Kranskop Activation – 17/04/2014 : 11H00

Later in the Day from 11am,  LTA will then join forces with the Department of Roads and Transport; Department of Health during their Arrive Alive Activation at Kranskop Engen Garage North Bound until the afternoon. LTA will be distributing marketing messages to descending tourists, economic migrant workers and the public, marketing collateral include an A5 poster specially designed to wish all the above mentioned people a happy Easter and possible places to visit during the Easter break.

Savanna Mall Easter Activation 19/04/2014 11H00

Limpopo Tourism Agency conduct a mall activation to promote domestic Tourism and encourage local to take a short-left this Easter break, we will partner with the Department of Roads and Transport, Department of Health, Meropa Casino and Entertainment World and Savanna Mall. All the above mentioned partners will be distributing marketing collateral at the Mall.

As LTA we would like to take this opportunity to give all descending tourists a happy and a safe Easter, we would like to encourage the service sector to service with a smile and assist all possible tourists who may be in need of help. If you have not decided on a holiday please visit our website and take advantage of the various Easter specials by the Industry. 

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