LOC AFCON 2013 Has not Deviated from its Ticket Price and Retail Distribution Strategy


THE LOC has confirm that close to 6, 000 tickets were sold since the opening to Phase 1 of Public Ticket Sales for the Orange Africa Cup of Nations South Africa 2013.

On September 26, the Call Centre plus 185 Super Spar outlets were active and selling tickets to the public and by yesterday (Friday 28), a total 209 outlets, (including ordinary Spar outlets) have been activated as part of Phase 1 of the LOC ticket sales distribution strategy. The LOC is very encouraged by the positive response and interest shown by soccer loving fans which has gone far beyond expectation on the first 2 days of public ticket sales.

In response to the alledged reports by the media that there has been confusion about where people could buy tickets and that certain outlets were not selling tickets, Mr. Sipho Sithole, the LOC Spokesperson said:  “the LOC has been very consistant in its messaging regarding the ticket price and the distribution platforms from which soccer fans can purchase tickets for the Tournament.  On the 6th September we announced to the media that the LOC had appointed EQTickets as service provider for the sale and distribution of on various portals including the purchasing of tickets throught (i) retail, at Spar Outlets,  (ii) Call Centers (0879803000) as well as, (iii) through the Internet(www.afcon2013.eqtickets.com) for those people who may either be outside the country or prefer the Internet as a portal to purchase tickets.”, he said.

Subsequent to the ticket price announcement, the LOC CEO, Mr. Mvuzo Mbebe invited media on September 25 to join the LOC on its visits to Super Spar outlets in Tembisa and Hillbrowand to the Call Centre with the purpose of demonstrating to the media the functionality of both the EQTickets KIOSK and the state of readiness of the Call Centre to sell tickets via telephone and handle quiries.  The visit by the media and the LOC was in preparation for the Phase 1 of the Public Ticket Sales opening on September 26 as well as to communicate which Super Spar outlets will be selling tickets to the public.

The alleged reports by the media that certain outlets were not selling tickets could be as a result of soccer loving fans understandably rushing to buy tickets from any Spar in their immediate vicity and not knowing that those outlets were not Super Spar or were not part of the initial 185 activated on 26 September when Phase 1 opened to the public.

Further confusion was reported by the media around the various discounts for people buying tickets early.  On the September 6, the LOC had also announced a number of  of discounts as per the various phases which are being re-instated herein and are consistant with the opening of Phase 1 of the Public Ticket Sales and the subsequent phases.

Phase 1: Nomakanjani – Re Tlo Ba Rele Daar!

Individuals purchasing Category 1 and 2 tickets before the Official Draw  (October 26) will receive up to 10% discount, and those buying Category 3 will receive a up to 20% discount on ticket.


Phase 2: Follow Your Team – Ons Is Self  Daar!

After Final Draw and until December 20, those purchasing Category 1 & 2 tickets will receive a 5% discount and up 10% discount for Category 3 tickets.

Phase 3: Hauweng Ma-Afrika!

Sithole further stated that for the Orange Africa Cup of Nations South Africa 2013, and indeed the African Nations Championship in 2014, to truly be a success, the backing of the people of South Africa and the entire African continent, is important.

The Orange Africa Cup of Nations South Africa 2013 begins on January 19-February 10 next year. The Official Draw for the final 16 teams will be held at iNkosi Albert Luthuli International Convention Centre on October 24 in Durban.


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