MultiChoice boost development in football and broadcasting

 

MultiChoice recently announced its new multi-pronged Corporate Social Investment (CSI) programme

aimed at supporting development in football and broadcasting.

The programme, called the MultiChoice Diski Challenge, includes a football competition for the Premier

Soccer League (PSL) academy clubs; life skills and leadership development for players; an internship

programme to develop broadcasting skills amongst the youth; scholarships for players and production

interns; as well as a chance for community television channels on DStv to broadcast the MultiChoice Diski

Challenge matches.

 

“We want to make a real and lasting difference in South Africa,” said Imtiaz Patel, Group CEO for

MultiChoice South Africa.

 

“The MultiChoice Diski Challenge will expose young players to a range of development opportunities on

and off the field and will also give young production interns the necessary exposure and skills to succeed

in the broadcasting industry. MultiChoice is extremely proud of this programme which is all about creating

opportunities for the next generation of young South Africans,” Patel added.

 

The programme is a three-year partnership with the PSL with the focus on building the PSL’s Reserve

League. In line with the PSL’s Club Licensing Programme, the primary emphasis will be on fast tracking

the club’s under 19 talent into their first teams; with clubs limited to include a maximum of three players

above the age of 20 in their reserve league teams. The competition includes a round-robin league format

and knockout phase for the 16 PSL teams; and will also equip players for life after football through life

and leadership development skills as well as exposure to careers in broadcasting by attending a one week

career conference at the MultiChoice campus.

 

Dr Irvin Khoza, Chairman of the PSL said the MultiChoice Diski Challenge addresses the need for PSL

clubs to develop homegrown talent which will facilitate progression from academy football to the

professional ranks.

 

“The comprehensive nature of the programme that we’re running with MultiChoice means that we will

produce more well-rounded and better equipped players – for life on and off the field. The competitive

nature of the Premier League is such that young players quite often struggle to make the transition into

the senior sides. We believe that this programme can be the game changer in facilitating the talent

development pathway for up and coming players,” Khoza added.

 

The MultiChoice Diski Challenge tournament will kick off with a festival weekend in KwaZulu Natal in

September 2014 and runs to March 2015. The winning team will receive a magnificent floating trophy and

a life changing trip to Holland for a four-day training camp with the Royal Netherlands Football

Association (KNVB) and their top youth coaches, as well as a match against a top Dutch team. The team

will also play two friendly games in Germany, home of the FIFA World Cup Champions, against two top

Bundesliga teams.

 

SuperSport will broadcast the MultiChoice Diski Challenge matches live. It will give up to 43 production

interns the chance to get on-the-field experience as the crew for the league. They will produce live games

as well as a weekly magazine show under the guidance of experienced SuperSport production staff. These

internships aim to attract more females into the world of sport production, with 50% of the interns being

female.

 

The interns and the players will also benefit from five fully paid academic scholarships.

 

As part of this groundbreaking initiative, the games will be offered for broadcast to community television

channels, which are already available on the DStv platform.

 

The first festival weekend of the MultiChoice Diski Challenge will be played in KwaZulu Natal on

September 13, followed by a life skills workshop for players on September 14 before moving on to Cape

Town, Johannesburg and Bloemfontein in the weeks ahead. 

 

 

 

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