MultiChoice recently announced its new multi-pronged Corporate Social Investment (CSI) programme
aimed at supporting development in football and broadcasting.
The programme, called the MultiChoice Diski Challenge, includes a football competition for the Premier
Soccer League (PSL) academy clubs; life skills and leadership development for players; an internship
programme to develop broadcasting skills amongst the youth; scholarships for players and production
interns; as well as a chance for community television channels on DStv to broadcast the MultiChoice Diski
“We want to make a real and lasting difference in South Africa,” said Imtiaz Patel, Group CEO for
MultiChoice South Africa.
“The MultiChoice Diski Challenge will expose young players to a range of development opportunities on
and off the field and will also give young production interns the necessary exposure and skills to succeed
in the broadcasting industry. MultiChoice is extremely proud of this programme which is all about creating
opportunities for the next generation of young South Africans,” Patel added.
The programme is a three-year partnership with the PSL with the focus on building the PSL’s Reserve
League. In line with the PSL’s Club Licensing Programme, the primary emphasis will be on fast tracking
the club’s under 19 talent into their first teams; with clubs limited to include a maximum of three players
above the age of 20 in their reserve league teams. The competition includes a round-robin league format
and knockout phase for the 16 PSL teams; and will also equip players for life after football through life
and leadership development skills as well as exposure to careers in broadcasting by attending a one week
career conference at the MultiChoice campus.
Dr Irvin Khoza, Chairman of the PSL said the MultiChoice Diski Challenge addresses the need for PSL
clubs to develop homegrown talent which will facilitate progression from academy football to the
“The comprehensive nature of the programme that we’re running with MultiChoice means that we will
produce more well-rounded and better equipped players – for life on and off the field. The competitive
nature of the Premier League is such that young players quite often struggle to make the transition into
the senior sides. We believe that this programme can be the game changer in facilitating the talent
development pathway for up and coming players,” Khoza added.
The MultiChoice Diski Challenge tournament will kick off with a festival weekend in KwaZulu Natal in
September 2014 and runs to March 2015. The winning team will receive a magnificent floating trophy and
a life changing trip to Holland for a four-day training camp with the Royal Netherlands Football
Association (KNVB) and their top youth coaches, as well as a match against a top Dutch team. The team
will also play two friendly games in Germany, home of the FIFA World Cup Champions, against two top
SuperSport will broadcast the MultiChoice Diski Challenge matches live. It will give up to 43 production
interns the chance to get on-the-field experience as the crew for the league. They will produce live games
as well as a weekly magazine show under the guidance of experienced SuperSport production staff. These
internships aim to attract more females into the world of sport production, with 50% of the interns being
The interns and the players will also benefit from five fully paid academic scholarships.
As part of this groundbreaking initiative, the games will be offered for broadcast to community television
channels, which are already available on the DStv platform.
The first festival weekend of the MultiChoice Diski Challenge will be played in KwaZulu Natal on
September 13, followed by a life skills workshop for players on September 14 before moving on to Cape
Town, Johannesburg and Bloemfontein in the weeks ahead.