DANONE Southern Africa has announced Nikon in South Africa, a world leader in photo imaging technology, as their support for the Danone Nations Cup, the largest youth football tournament for players between the ages of 10 and 12 in the world.
The tournament has been organised by Danone since 2000 and involves 2.5 million youngsters each year from all corners of the world.
Run under the auspices of the South African Schools Football Association (SASFA), the South Africa leg of the Danone Nations Cup includes over 2 500 schools from all corners of South Africa and Nikon will support the photography, or ‘taking stories’, around games in from the Provincial finals and the National Finals happening at Reiger Park, Boksburg on June 28.
Over and above taking photographs at games, Danone and Nikon will be campaigning to find a Kids Reporter who will accompany the South African team to Brazil for the World Finals later in the year. This youngster, who will be between the age of 10 and 12, will go armed with a Nikon Coolpix L820 to take pictures for publication.
Marli van Schalkwyk, Head of Marketing for Nikon in South Africa said: “Globally Nikon supports all sports as a picture tells a thousand words. Further we have been looking for a partner involved in youth football and the Danone Nations Cup was an ideal choice. Both companies share similar values and similar ways of working and the partnership is a win-win situation. We will be sending a Nikon photographer to all nine provincial finals to capture the moments that these youngsters will want to cherish forever and we will be supplying pictures for the media. We will then play a much bigger role in the National Finals.”
Danone and Nikon will be running media competitions where fans can win one of 20 cameras on offer. The public is encouraged to watch the press and facebook for details.”
Danone are delighted with the new partnership: “The Danone Nations Cup is 14 years old this year and it has gained credibility and legitimacy in the international world of football and has FIFA’s stamp of approval and to have Nikon in South Africa on board puts the tournament on a different level,” said Chantel Ehlers, Sponsorship Manager of Danone South Africa.