Product of the Year 2013 announces most innovative consumer goods


PRODUCT of the Year, the largest consumer product research on the African

continent, recently announced the top 48 consumer goods as voted for by

South African customers at a glitzy awards ceremony at the Maslow hotel in



Selected from over 200 products which made the finalist roll, the winners

list is based on months of intensive research involving the surveying of

over 5,000 South African households nationwide. The research is independent

and conducted exclusively through research company – Nielsen.


“South African consumers are becoming more discerning and will no longer

fall for the hype of advertising claims of products being ‘new’ or

‘improved’, ‘the best’ or ‘unique’ says Product of the Year MD Preetesh

Sewraj. “Consumers will research products, try them out and voice their

opinions if they are not happy. The brands are well aware of this and

therefore are becoming more inventive and strategic in order to attract and

maintain customers in the crowded consumer goods market.”


 He said Product of the Year would continue bridging the communication gap

between the consumer and manufacturer through researching new products and

testing them with consumers and providing constructive feedback to companies

to ensure customers got value for their money.


Launched in 2008 in South Africa and present in more than 30 countries

globally, Product of the Year is the world’s largest consumer voted

programme that identifies and celebrates innovation in the consumer goods

industry.  Companies enter their products to be put under the critical

spotlight of consumer opinion. The products entered must be less than 18

months old.


The 2013 winners come from across a wide spectrum of companies with the

product categories ranging from personal care to household products and more

sophisticated electronic devices and appliances.


Winners will be able to use the Product of the Year logo on various

communication vehicles, such as television ads, print, and on-pack, to

highlight the endorsement they have received from the South African public.


Product of the Year 2013 winners list            






Carbonated Beverages

PowerPlay Fruit Kick Energy Drink



Dairy Beverages

Clover Danao Smooth



Nola Creamy Salad Dressing


Ready to Eat

Nola Chicken Mayo


Quick Meals

Maggi 2-Minute Noodles Flavours of Mzansi


Female Skincare

Pond’s Flawless Radiance


Male Skincare

Vaseline Men Eventone Expert Face Care Range


Female Deodorant

Dove Invisible Dry



Vaseline Total Moisture Range


Petroleum Jelly

Vaseline Men Petroleum Jelly


Facial Wipes

TLC Deep Cleanse Facial Wipes


Baby Wipes

Pampers Sensitive Wipes


Hygiene Soap

GynaGuard Ultimate Wash


Baby Food

Nestle Jogolino


Power Cleaners

Handy Andy Power Cream Spray



Jik Multi Action

Consumer Technology

Samsung Galaxy SIII Smartphone


Premium Paint

Plascon Nuroof Cool


Budget Paint

Safari Enamel



Royco Instant Soup



Colgate Total 12 Pro-Gum Health



Pin Pop Mega


Lens Care




Pampers Premium Care


Sanitary Pads

Always Platinum


Panty Liners

Lil-Lets Ultra Long Pantyliners



Contempo Rough Rider


Female Grooming

Nair Brazillian Spa Clay Cream



Colgate Optic White Toothbrush


Fabric Conditioner

Comfort Concentrated Fabric Conditioner


Hair Colour

Excellence Mousse Chocolate Brown Hair Colour


Hair Wash

Elvive Volume Collagen Shampoo and Conditioner

Hair Treatment

Schwarzkopf Gliss Ultimate Repair Treatment Jar


Automatic Laundry

OMO Auto Washing Powder



Clover Long Life Milk


Dairy Food

Clover Cheese


Surface Care

Mr. Min Express Mist


Male Deodorant

Shield Men Xtra Cool



Robertsons Herbs & Spices Bottles


Handwash Laundry

OMO Handwash


Laundry Bars

Sunlight Germiguard



Twinsaver Essentials



HO Sun Flower Oil


Alcoholic Beverages

KWV 3 & Cola


Frozen Seafood

I&J Light & Crispy African Spice


Bath Foam

Satiskin Blissful Berry Fantasy Foam Bath


Baby Beverages

Hipp Organic Growing Up Milk



Colgate Complete Care Mouthwash


Leave a Reply

Your email address will not be published.