PSL and Absa takes the league to the great heights

THE 2011/2012 Absa Premiership season promises to be one of the most memorable ever as Absa has introduced exciting new  elements to elevate PSL football to even greater heights.

 Absa, South Africa’s leading retail bank, will celebrate its fifth season as sponsor of the PSL, with even more incentives up for grabs as the 16 top-flight teams slug it out for the number one prize in South African football.

 The 2011/12 season will see the introduction of the new “Champions Sleeve”, which will be worn for the first time by Orlando Pirates, the 2010/2011 Absa Premiership champions.  The “Champions Sleeve” was also introduced to mark the historic fifth   year of Absa’s sponsorship. 

 Pirates will start wearing the special sleeve in their opening match of the season against Black Leopards on Friday, 12 August, in Polokwane.

 The announcement was made at the launch of the 2011/12 Absa Premiership season at Turbine Hall in Newtown, Johannesburg.

 Orlando Pirates lifted the new Absa Premiership trophy after the most dramatic finish ever to an Absa Premiership season. The Sea Robbers thwarted challenges from Ajax Cape Town and Kaizer Chiefs on the final day of the season to become the first ever winners of the new trophy.

 SuperSport United took ownership of the previous Absa Premiership Trophy after clinching three consecutive league titles.

 Players will have further motivation through the following:

 New Champion’s sleeve

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    1. Any team that scores five goals (or more) in a game receives five dream-bags for schools chosen by the team
      • Absa became involved in the Dreamfields initiative last year as the bank understands the importance of   contributing to grassroots football in South Africa. The initiative also allows us to mould the future stars of the Absa Premiership and – of course – the national team, Bafana Bafana.
    2. Every Man-of-the-Match will win R500 worth of airtime which will be sent to them via CashSend as well as R1 000.00 deposited into an Absa Savings account.
    3. The Player and Coach of the Month will each receive R10 000.00 which will be deposited into an Absa Savings account. Both the man of the match winners and the monthly winners can withdraw this money at the end of the season so as to encourage a culture of saving and interest accrual.
    4. The Player of the season will win a car courtesy of Absa during the PSL Awards at the end of the season.

 Absa Chief Marketing and Communication Officer, Happy Ntshingila, says that the new innovations will only add to the glamour and prestige of the Absa Premiership.

 “We had one of the most thrilling seasons ever last year with more than 3 million viewers glued to their TV sets to see how the drama unfolded. This marks the fifth year of our sponsorship of the PSL and I am sure we are in for a highly competitive and spectacular season. The Absa Premiership is the most lucrative league on the African continent and the further incentives introduced this season will make the challenge even more rewarding.” 

 “It’s really exciting times for the PSL,” added PSL CEO, Zola Majavu.

 “The fifth anniversary of the Absa Premiership is a highlight for the PSL and we appreciate the commitment made by the banking giant to ensure that the Absa Premiership is the League of choice on the African continent.”

 “Through our relationship with Absa, the road has been paved for many players to go out there and make a name for themselves using the Absa Premiership as a base for bigger things to come,” Majavu concluded.

 Absa will also continue with the Absa Premiership Player of the Month award, with the deserving winners collecting R10 000 and an Absa Premiership Player of the Month Trophy for their efforts. The Absa Premiership Coach of the Month will also receive R10 000 and an Absa Premiership Trophy as reward for making the PSL one of the top leagues in the world.

 More than R100 000 will also be awarded throughout the season through the respective Man of the Match accolades.

 The Absa Premiership commences on the weekend of 12 August 2011 and concludes on the weekend of 19 May 2012.

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