PSL and SuperSport International strenghten their marriage

By PRECIOUS RAJANE

THE South African Broadcasting Corporation  (SABC) will have to wait for five more years to try their luck for the Premier Soccer League (PSL’s) broadcasting Rights.

This after PSL confirmed yet another five years marriage between themselves and SuperSport International as their broadcasting partner.

Announcing the winner of the broadcasting rights tender, the PSL chairman, Irvin Khoza said they received a number of bidders, however at the end it was SuperSport International which won the bid after coming with a mouth-watering incentives which he confirmed to be over R2 billion as opposed to the R1.6 billion that they offered to the league when they two parties first joined forces in 2007.

“It was a very close contest indeed, especially between SuperSport International and the national broadcaster, but at the end it was the latter who came up on top with a good package and incentives,”  said Khoza.

Echoing on Khoza’ sentiments, Kaizer Motaung who is PSL’s Board Member said they were overwhelmed by the response in terms of the bidding, especially that one of SuperSport International.

“It was a very tough competition, but we looked at the broadcaster that stood out from the rest, it was not about the highest bidder only but we also looked at ways that the broadcaster can improve our audience when it comes to PSL games,” pointed out Motaung.

Motaung added that:”The latest development comes with new innovations like watching games on the Internet and mobile phones. The new innovation will be convenient to watch the games anywhere, whether stuck at work or in a flight.”

Supersport CEO, Emtiaz Patel said he was very humbled by the partnership and the confidence PSL has in them.

“We put in a lot of effort to prepare the proposal and you can see the results for yourselves, we have a remarkable story with PSL and have proved of our determination and efforts to make this partnership a success,” he said.

“We have come with new innovations like the use of spider cam last year, so we look forward to pleasing audiences with more quality viewing,” he continued.

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