PUMA announced today it has entered into a new partnership with the South
African Football Association. The global sportlifestyle brand has become the
official technical supplier to the SAFA, effective immediately and lasting
beyond the next two FIFA World Cups.
PUMA will provide the official playing kits for all associated South African teams,
including the Men’s Senior National team, Youth and Women’s teams. PUMA is also
SAFA’s official partner in relation to replica kits, fanwear and other merchandise.
The South African Men’s Senior National team will first wear the new PUMA kit
during their next fixture scheduled for the 10th August (opponents to be confirmed).
The new PUMA South Africa kit was also launched in Johannesburg today, by South
African captain Steven Pienaar along with Siphiwe Tshabalala, Renielwe
Letsholonyane, Kagisho Dikgacoi and Katlego Mphela. Featuring the very latest
innovations of PUMA technology, the kit incorporates performance enhancing fabric
through moisture wicking properties, mesh inserts on the side for improved
ventilation and embossed fabric to enhance the optical appearance. The shirt will
also feature both the Protea and SAFA badges. In line with PUMA’s CSR commitment to
Africa, all proceeds from replica home shirts sales will be donated to the SOS
Children Villages in South Africa, a cause designated by the South African Football
Christian Voigt, Senior Head of Global Sports Marketing at PUMA said “We are
delighted to enter into this new partnership with the South African Football
Association. PUMA has a longstanding commitment to Africa and African football, and
this new relationship further underlines our continuing investment in the continent.
In partnering with the South African Football Association, we are proud to have
added another great asset to our sports marketing portfolio, and we look forward to
a long and successful relationship.”
Kirsten Nematandani, President of the South African Football Association said, “To
announce this new commercial relationship with PUMA is a great privilege for us, and
we are very happy to have secured this deal. PUMA’s presence in African football
really speaks for itself, and they were the most desirable company for us to align
ourselves with. Their technical innovation and excellence is of course important,
but more so is the heritage and support they have demonstrated for this continent
over a number of years. They are the perfect partner as we strive to grow the
profile of football in South Africa in the years to come.”
South Africa will become the twelfth current African international team to be
currently outfitted by PUMA, the German company is also supplying the Orange African
Cup of Nations champions Egypt, Ghana, Ivory Coast, Cameroon, Algeria, Senegal,
Morocco, Togo, Burkina Faso, Malawi and Namibia.
As part of the brand’s commitment to Africa, PUMA continues to support a number of
grass roots and charitable initiatives across the continent. In 2010, the
sportlifestyle brand launched the Africa Unity kit – the official FIFA sanctioned
third kit of all PUMA sponsored African national football teams, with proceeds from
global sales supporting biodiversity causes in Africa. Later the same year, 10,000
durable footballs were delivered to various football projects across a number of
West African countries. PUMA was also the official sponsor and fanwear supplier of
the 2010 Orange African Cup of Nations in Angola. In 2009, PUMA incorporated the
use of sustainable cotton sources from Africa into its product ranges, supporting
the Aid by Trade Foundation’s ‘Cotton Made in Africa’ initiative, developed to
improve the living conditions of African cotton farmers and promote environmentally
responsible farming practices.