Samsung, an official sponsor of the Orange Africa Cup of Nations, SOUTH AFRICA 2013, has launched its ‘Samsung Fan Zone’ in seven African countries. Under the theme, ‘Our Passion Powers Africa’, the company aims to bring the spirit of the games to fans across the continent.
Samsung Fan Zones are at the core of the company’s fan engagement program this year. In addition to South Africa there will be Fan Zones in Angola, Ivory Coast, DRC, Ghana, Nigeria, and Zambia. Samsung will leverage its 20 brand stores and 8 shopping malls for more fans to experience interactive activities that will allow them to share their passion for African football.
Inside the Samsung Fan Zone, football fans can show their passion towards their team and players by taking photos and sending them directly to the Samsung Africa SNS site which will become part of the Samsung Ambassador mosaic. They can also write supportive messages for their favourite teams on the smart spirit wall.
Samsung’s product displays will allow fans to interactively play football through SMART TV and stay in touch with what’s happening during Orange Africa Cup of Nations, SOUTH AFRIA 2013 with the latest Samsung mobile products.
Through these new engagement platforms, Samsung aims to establish ‘Passion’, a different football ‘Experience’ and a sense of ‘Fan Collaboration’.
Speaking at the launch of the fan zone, Matthew Thackrah, Deputy Managing Director and Director for Consumers Electronics at Samsung Electronics SA said “success depends as much on the level of fitness and skill for the game as it does on the amount of support and passion there is out there for the 16 teams participating in the African Cup of Nations 2013. As sponsors, Samsung has an emotional attachment,
not only to football but to the continent, the fans and to the players that can go a long way in motivating and inspiring them to deliver their best for their respective countries and the continent. As the company behind “Our Passion Powers Africa” campaign, Samsung would like each team to know that the fans are right there behind them, a fact that will inspire them to do the best they can for their country and
its people during the tournament.”
“South Africa is a nation that is passionate about soccer. This is evident in the two major tournaments they have hosted; the AFCON tournament in 1996 and the 2010 World Cup Tournament which was the first to be hosted on African soil. At Samsung we are proud to be part of this remarkable history, and we hope to take a very active role in making the tournament a success.”
Through various platforms such as in-stadium activities, music, and digital engagement platforms, Samsung plans to engage a wider audience and collaborative involvement. Understanding the passion that music provokes across the continent, Samsung has also recently collaborated with one of Africa’s most popular artists, Don Jazzy, to produce the ‘Samsung Football Anthem’.
Football fans can sing the song at Fan Zone events; hear it on the radio and during Samsung TV advertisements.
In an attempt to bring the games closer to fans outside the actual stadiums, Samsung will activate ‘Mobile Fan Zones’. These interactive sites will tour the surrounding areas whereby the matches are taking place. Fans will receive giveaways and the chance to experience Samsung’s latest smart technology products.
Samsung will also leverage its own digital medium, ‘Samsung Africa Facebook’, whereby fans can participate online in the same events that are happening in Fan Zones. Samsung will supply a special app for people to upload their photos and participate in competitions which will be on Samsung’s AFCON Faceboook page
(https://apps.facebook.com/samsung_afcon/) “We are committed to Africa and believe in the vast potential across the continent.
Samsung is honoured to have the opportunity to engage our brand and innovative technology during such a prestigious event. Through unique platforms, we hope to bring new and memorable experiences for fans to participate in the games” said Yung-Kook Lee, Vice President and Head of Global Sports Marketing at Samsung.