SA’s YOUTH Impact Legacy Project for XXII Commonwealth Games to create employers of tomorrow in 71 countries

Commonwealth_Games_2022_logoOn 2 September 2015 it was announced that the City of Durban, South Africa, would host the XXII Commonwealth Games.

Today, the country can celebrate again with the news that the Board of the Commonwealth Games Federation has also officially awarded South Africa the right to implement a social impact legacy project aimed primarily at the youth and entitled, ‘Nation of Champions.’

On the 16th of December 2003, President Nelson Mandela declared: “Let us commit to our common goal, a nation where all of us are winners. Let us build a nation of champions.”

‘Nation of Champions’ has been developed for entrepreneurs by entrepreneurs, and is a hybrid social networking movement, as well as portal and mobile application, that has significant and far-reaching consequences, not only for South Africa in the months and years leading up to the Games, but beyond. It is a nation building, entrepreneurship and job creation initiative focused on creating the employers of tomorrow and a nation of winners.

Created by South African entrepreneur Madoda Khuzwayo, (who will lead the project), in conjunction with Dr Nik (Nikolaus Eberl, PhD), the creator of the Peer-to-Peer Mentoring System, and SASCOC, ‘Nation of Champions’, will provide youth with free access to all manner of courses, skills, mentorship, networking and the opportunity to offer services to providers involved in the Games. These opportunities range from driver training to transport the expected influx of tourists, to entertainers and from construction to hospitality and catering and everything in between.

For big business and corporate South Africa, it is a key access point to willing and eager entrepreneurs and small businesses, and in the South African context, assists with delivering on the mandate to develop sustainable enterprises.

David Grevemberg, CEO of the Commonwealth Games Federation who was in Johannesburg especially to announce the news, stated: “The concept of Nation of Champions, is pure genius in its simplicity and formidable in its ambition. By harnessing the online social power of the Internet, Nation of Champions will support the development of a learned and sharing economy that aims to connect young citizens with opportunities in order to nurture a sustainable and prosperous citizen and workforce base that benefits South Africa and the nations of the Commonwealth in the lead-up to the Durban 2022 Commonwealth Games and beyond. ”

Gideon Sam, President of SASCOC and Chairman of ‘Nation of Champions’ clearly delighted by the endorsement commented: “Nation of Champions is about ensuring that young people are aware of the opportunities that the Commonwealth Games of 2022 will avail to them. Acquiring skills remains a priority for all young people in South Africa and in the Commonwealth territories. If these young people can find a way to talk to each other about their own efforts to acquire requisite skills, then hosting of the Games in Durban in 2022, would work towards helping young people achieve their dreams.”

Khuzwayo, who started his first business barely out of his teens, angled the platform toward the youth, being fully cognisant of the fact that 60% of the more than 3 billion total populations of all 71 Commonwealth Games countries is under the age of 30. He also recognised that while there are more and more young people entering the workforce, and a growing and pressing need to create sustainable employment and fiscal security throughout the Commonwealth, there is also great opportunity.

Enthusiastically encouraging young people from Grade 10 onwards, to register on the platform and take advantage of the programmes already on offer, Khuzwayo believes that ‘Nation of Champions’ (NOC) can provide the gateway for youth to dream and be inspired to go beyond what they see just in front of them, to believing they can achieve, by linking with other people around the world and sharing knowledge. This is a win-win for all concerned, particularly as NOC is also a socially minded commercial business in its own right and not reliant on funding, hand-outs or donations, “although of course, those are always welcome” he smiled.

‘Nation of Champions’ is a self-sustaining, commercially driven social cause that will mainly derive its revenue from digitally optimised advertising enhanced by sponsorship and enterprise development support. Projected to attract a meaningful number of members – wherever in the world it operates -it is ideally positioned to be a hub for brands, products and services looking to engage with the youth sector.

In addition to its remit to grow business, Nation of Champions also remains committed to developing and growing all sporting codes, especially at grassroots level.

“It is both a privilege and an honour to be part of an initiative that supports the Commonwealth Games Federation’s ideals of Humanity, Equality and Destiny. Nation of Champions, with its intended ability to unite communities through the power of sport, and the generation of business opportunities for years to come, supports these and provides the base to secure our youth, their future of tomorrow” concluded Khuzwayo.

For further information or to register please visit: <>


Leave a Reply

Your email address will not be published.