The Heineken Cape to Rio Yacht Race start gun approaches



Heineken® is proud to continue its title sponsorship of the most premier South Atlantic sailing race – The Heineken® Cape to Rio, which gets underway on Saturday 15 January in Table Bay, Cape Town. As title sponsor for the third time of the longest continent-to-continent yacht race in the Southern Hemisphere, Heineken® has certainly strengthened its brand ownership of one of South Africa’s iconic yachting challenges. Heineken® took over the sponsorship of the South Atlantic yacht race in 2006 when the finish changed to Salvador, the capital of the state of Bahia in Brazil and the race became known as the Cape to Bahia.
“The Heineken® Cape To Rio – and its partner destinations Cape Town and Rio de Janeiro, Brazil embodies the worldliness and connectivity which is central to the Heineken® brand promise,” comments Letty van Tongeren-Stolze, Heineken® Marketing Manager. “It has been incredible to see how even the build up to the race instils passion, commitment and enthusiasm amongst the participants, not to mention the committed followers of the race. The 15th is going to be a magical day and we are all extremely excited for the start gun.”
John Martin, Commodore of Royal Cape Yacht Club enthuses, “We are especially pleased to welcome Heineken® back onboard and are equally pleased to be taking the Race back to its roots in Rio de Janeiro, site of the finish of the first race forty years ago. This year we have an advanced online tracking system that will enable supporters to follow the race and monitor each boats progress on the race website – pinpointing their exact position, John concludes.
Yachts will set sail from Table Bay on the 15th January 2011 and to bid the sailors farewell, a crew send-off party will be held on the 8th January at the V&A Waterfront. The event will feature a live performance by Flat Stanley at 5pm on Jetty 1, to be viewed by spectators in the V&A from the surrounding restaurants and quays as well as sailors from their boats.
Heineken® is proud to support and be associated with the unique spirit of friendship, adventure and achievement which is epitomized by this race. We wish best of luck and fair winds to all yachtsmen competing in the event,” concludes Letty.

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