THE Sports and Events Tourism Exchange (SETE) Conference and Exhibition will be taking place from 22 – 24 October 2013 at the International Convention Centre (ICC) in Durban.
Now in its third year, the SETE is aimed at positioning South Africa as a sports tourism destination. The SETE conference and exhibition brings together businesses from the sports and tourism industries and encourages partnerships between the two sectors over this three-day period. The SETE consists of a two-day conference, an exhibition and networking events.
Visitors who are attracted to the event include senior decision-makers in the sports tourism industry.
The SETE also attracts international buyers who have an interest in bringing events to South Africa. This provides an ideal platform to measure the capacity of South Africa as a sports tourism destination and infrastructure to determine whether they should host their event here.
Hosting the international buyers this year will be Tsogo Sun as SETE’s official accommodation partner. As Southern Africa’s leading premier gaming, hotel and entertainment group, Tsogo Sun offers the international buyers the best of Southern Africa’s hospitality.
Mike Jackson, Director of Operations, Tsogo Sun KwaZulu Natal Region says, “Tsogo Sun is delighted that we have been chosen as the official accommodation provider to the Sports & Events Tourism Exchange taking place in Durban from the 22nd – 24th October 2013.”
“Tsogo Sun is an iconic brand that is associated with Southern Africa worldwide. It therefore makes sense to partner with Tsogo Sun as the official accommodation partner for the 2013 SETE,” comments Sugen Pillay, Business Development Director of Thebe Exhibitions and Projects.
Senior decision-makers from over 50 organizations representing more than 18 countries will attend the event. Many of the buyers who have attended SETE over the past 2 years are now bringing events and sports groups to South Africa.
With Sport Tourism as one of the fastest growing areas of global travel and tourism, it is clear that the Sports and Events Tourism Exchange will play a vital part in promoting the new “sports” trend within the industry.
The Sports and Events Tourism Exchange is hosted by the KwaZulu-Natal Department of Economic Development and Tourism, partnered by CATHSSETA, SASCOC, Tourism KZN and Durban Tourism, and supported by Durban KZN Convention Bureau.