SOFN’FREE crowned Treavor Mokoaleli as the winner of Sofn’Free HairXperts Masters Challenge 2017 competition, Africa’s biggest hair challenge, on Sunday evening, walking away with the grand prize of R250.000 and the prestigious Sofn’Free HairXperts Masters
After a thrilling finale hosted by Idols judge and Metro FM Dj Somizi Mhlongo at the Theatre on the Track in Kyalami (Midrand), the Sofn’Free HairXperts Masters Challenge 2017 announced that the winning 2017 HairXperts was Treavor Mokoaleli, to his complete surprise.
Entertainment and hair showcasing was galore. Amanda Black opened the show with her hit track ‘Amazulu’ while the award winning hip hop sensation, Kwesta rocked the crowd with his hits like “Ngudu” and “Ngiyazfela Ngawe”.
The HairXperts Masters Challenge Grand Finale 2017 was all about celebrating the #Freedomtocreate & encouraging stylists to #Defythenorm! The young and talented Treavor Mokoaleli, of Bethlehem(Free-State) out-styled all Top 8 finalists-Khonaye Nkohla (Western Cape),Vuyokazi Mangali(Eastern Cape),Khe Zondi (KZN), Abner Hlatshwayo (KZN), Maggie Makhethi(Gauteng –Vaal), Doctor Sithole (Gauteng – East Rand) and Tony Masangu (Gauteng –West Rand).
Other winners on the night include; *Arthur Tlhalatsi* (from the Top 18 HairXperts) of Port Elizabeth who took the R30 000 viewer’s choice award, *Doctor Sithole* of Vosloorus also walked away with R30.000 prize for the Softn’Free Technical Expert title, Pietermaritzburg’s *Khe Zondi* was awarded the Defy the Norm prize for excelling at avante guarde styling and *Nicole Pearce* from Port Elizabeth, who came first place and won R30.000 plus the Sofn’Free YoungXperts 2017 Award, for the best student stylist. Nicole becomes the first ever winner of the Sofn’free #YoungXperts Challenge. The #YoungXperts showed the future of hairstyling with their creativity.
Just before the winners were crowned, when the crowd thought the evening couldn’t offer anything else, a surprise announcement took the show to a new level. Sofnfree launched their brand new product – *SALON Infusions*; a revolutionary hair relaxer system, with four unique formulas designed so stylists can now offer indiviual solutions to suit their clients’personal hair needs. This break-through technology is the first of its kind in South