TO ensure than fans all over the world don´t miss a beat of what´s happening with Leo Messi
from the first day of the World Cup, adidas introduces Vamos Leo, the most comprehensive,
real-time app for all things Messi at the 2014 FIFA World Cup Brazil™.
The app, which will be supported by a Facebook tab, will feature a range of exclusive info and
insights about the Argentinian captain, including a countdown to his matches and an
aggregation of all official ‘Leo news’. Also within the app is an exclusive live feed of all the
social media conversations involving Messi throughout the tournament – allowing fans not only
to follow, but also to engage and be a part of these conversations.
Finally ‘Vamos Leo’ also offers fans a bespoke image generator which will push images to users
devices live from the Team Messi photographer at all the FIFA World Cup games he plays, and
as the moments happen. They can immediately add copy, stamps and filters to create and share
online with their friends, to feed the buzz around the star and to have their personalised say on
those seminal moments captured.
The Vamos Leo app is live on Google Play and the App Store from the 12th of June, ahead of
Argentina´s first game against Bosnia and Herzegovina which took place yesterday (June 15). It
will enable fans that download it the chance to win exclusive prizes, including tickets to the
2014 FIFA World Cup™ Final.
Yesterday ahead of Argentina´s first World Cup match against Bosnia, ‘Show your Colours or
Fade Away’, the first official VAMOS LEO film will be premiered. Each film will share an insights
about football’s biggest star, all shot behind the scenes ahead of the 2014 FIFA World Cup™.
Films will then be released episodically and reactively as Leo’s tournament progresses.