Vamos Leo: all there is to know about Messi live from the 2014 FIFA World Cup Brazil

TO ensure than fans all over the world don´t miss a beat of what´s happening with Leo Messi

from the first day of the World Cup, adidas introduces Vamos Leo, the most comprehensive,

real-time app for all things Messi at the 2014 FIFA World Cup Brazil™.

The app, which will be supported by a Facebook tab, will feature a range of exclusive info and

insights about the Argentinian captain, including a countdown to his matches and an

aggregation of all official ‘Leo news’. Also within the app is an exclusive live feed of all the

social media conversations involving Messi throughout the tournament – allowing fans not only

to follow, but also to engage and be a part of these conversations.


Finally ‘Vamos Leo’ also offers fans a bespoke image generator which will push images to users

devices live from the Team Messi photographer at all the FIFA World Cup games he plays, and

as the moments happen. They can immediately add copy, stamps and filters to create and share

online with their friends, to feed the buzz around the star and to have their personalised say on

those seminal moments captured.

The Vamos Leo app is live on Google Play and the App Store from the 12th of June, ahead of

Argentina´s first game against Bosnia and Herzegovina which took place yesterday (June 15). It

will enable fans that download it the chance to win exclusive prizes, including tickets to the

2014 FIFA World Cup™ Final.


Yesterday  ahead of Argentina´s first World Cup match against Bosnia, ‘Show your Colours or

Fade Away’, the first official VAMOS LEO film will be premiered. Each film will share an insights

about football’s biggest star, all shot behind the scenes ahead of the 2014 FIFA World Cup™.

Films will then be released episodically and reactively as Leo’s tournament progresses. 

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