The ‘Supergees’ was already tangible at Vodacom World when the 2013 edition of Vodacom Super Rugby was launched ahead of the new rugby season on Friday, February 15.
The 18th season of Vodacom Super Rugby, kicks off with the Reds playing against the Brumbies in Australia this weekend. The first South African games of the season will
kick off with a couple of some mouth-watering derbies, with the Bulls hosting the Stormers at Loftus and the Sharks entertaining the Cheetahs in Durban on 22 and 23
Newcomers, the Southern Kings welcome Australia’s Western Force at the Nelson Mandela Bay for their debut, having replaced the Lions as South Africa’s fifth
The South African contingent positioned themselves well last season, supplying two semi-finalists and a finalist. Local supporters will be hoping they go one better
this time around in what has widely become rated as the toughest rugby competition in the world.
The Sharks were universally lauded for their tenacity in almost getting their hands on the trophy for the first time, but a crippling travel schedule finally caught up
with them as they bravely went down to the Chiefs in Waikato.
“Year on year, Vodacom Super Rugby has pushed the boundaries of excitement in the game and this time around fans can expect faster running, better handling skills and
bigger hits, not to mention more spectacular tries,” says Enzo Scarcella, Vodacom’s managing executive: marketing.
“Vodacom is proud to be associated as headline sponsor of this marquee event because we understand what it means to the myriad fanatics of the game all over the country
and we inherently relate to the concept of Supergees, a degree of support that involves total dedication to the cause, 24/7 during the week and all out at the
stadium on match day.”
“Many of the stars of Vodacom Super Rugby played in the Vodacom Cup barely a few years earlier and a number have gone on further to wear the Springbok jersey and
this is a demonstration of Vodacom’s commitment to the overall success of the game in South Africa by helping the nascent talent attain its full potential.
“Supergees applies to all levels of rugby and the true fan is the one who knows his team inside out, from top to bottom and keeps a keen eye on those coming through the
ranks and give support from Vodacom Cup level right through to Vodacom Super Rugby,”
Scarcella went on to praise the supporters of the sport, commending them on their loyalty and devotion.
“South Africa has long been recognised as having the most fanatical rugby fans in the world and as an extension of Vodacom’s undertaking of Power to You, the
Supergees campaign gives people the scope to express themselves unreservedly,” he said, adding, “Similarly, Vodacom’s new Long-Term Evolution (LTE) innovation offers
super-fast, super-efficient mobile internet which allows customers to download music, movies, games and Apps faster than before, as well as upload pictures to
their social networks in seconds , not to mention following the Vodacom Cup and Vodacom Super Rugby,” Scarcella.
There will also be an incentive for the media. At the end of the competition, Vodacom will crown the Superjourno for 2013 in recognition of the journalist that
provides the best coverage, including the regular usage of the full title of the event, namely Vodacom Super Rugby.
The opening Vodacom Cup fixture is on 9 March and the competition runs until 18 May.
The Vodacom Super Rugby final will be contested on 3 August 2013. Following the conclusion of the event, the lowest ranked South African team will play a two-leg
eliminator against the Lions to determine which of them will feature in the 2014 Vodacom Super Rugby competition.