Vodacom shows SuperGees for the new Super Rugby season

The ‘Supergees’ was already tangible at Vodacom World when the 2013 edition of Vodacom Super Rugby was launched ahead of the new rugby season  on Friday, February 15.

The 18th season of Vodacom Super Rugby, kicks off with the Reds playing against the Brumbies in Australia this weekend. The first South African games of the season will

kick off with a couple of some mouth-watering derbies, with the Bulls hosting the Stormers at Loftus and the Sharks entertaining the Cheetahs in Durban on 22 and 23

February respectively.

Newcomers, the Southern Kings welcome Australia’s Western Force at the Nelson Mandela Bay for their debut, having replaced the Lions as South Africa’s fifth


The South African contingent  positioned themselves well last season, supplying two semi-finalists and a finalist. Local supporters will be hoping they go one better

this time around in what has widely become rated as the toughest rugby competition in the world.

The Sharks were universally lauded for their tenacity in almost getting their hands on the trophy for the first time, but a crippling travel schedule finally caught up

with them as they bravely went down to the  Chiefs in Waikato.

“Year on year, Vodacom Super Rugby has pushed the boundaries of excitement in the game and this time around fans can expect faster running, better handling skills and

bigger hits, not to mention more spectacular tries,” says Enzo Scarcella, Vodacom’s managing executive: marketing.

“Vodacom is proud to be associated as headline sponsor of this marquee event because we understand what it means to the myriad fanatics of the game all over the country

and we inherently relate to the concept of Supergees, a degree of support that involves total dedication to the cause, 24/7 during the week and all out at the

stadium on match day.”

“Many of the stars of Vodacom Super Rugby played in the Vodacom Cup barely a few years earlier and a number have gone on further to wear the Springbok jersey and

this is a demonstration of Vodacom’s commitment to the overall success  of the game in South Africa by helping the nascent talent attain its full potential.

“Supergees applies to all levels of rugby and the true fan is the one who knows his team inside out, from top to bottom and keeps a keen eye on those coming through the

ranks and give support from Vodacom Cup level right through to Vodacom Super Rugby,”

Scarcella says.

Scarcella went on to praise the supporters of the sport, commending them on their loyalty and devotion.

“South Africa has long been recognised as having the most fanatical rugby fans in the world and as an extension of Vodacom’s undertaking of Power to You, the

Supergees campaign gives people the scope to express themselves unreservedly,” he said, adding, “Similarly, Vodacom’s new Long-Term Evolution  (LTE) innovation offers

super-fast, super-efficient mobile internet which allows customers to download music, movies, games and Apps faster than before, as well as upload pictures to

their social networks in seconds , not to mention following the Vodacom Cup and Vodacom Super Rugby,” Scarcella.

There will also be an incentive for the media. At the end of the competition, Vodacom will crown the Superjourno for 2013 in recognition of the journalist that

provides the best coverage, including the regular usage of the full title of the event, namely Vodacom Super Rugby.

The opening Vodacom Cup fixture is on 9 March and the competition runs until 18 May.

The Vodacom Super Rugby final will be contested on 3 August 2013. Following the conclusion of the event, the lowest ranked South African team will play a two-leg

eliminator against the Lions to determine which of them will feature in the 2014 Vodacom Super Rugby competition.

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