ASK any South African to list some lekker local foods and without a doubt maize meal will be included. From the pap that’s so loved at our braais to the comforting warmth of homemade porridge served at our breakfast tables, maize meal is enjoyed in a variety of ways across our rainbow nation. With its superior whiteness, fluffiness in texture and taste, White Star has become South Africa’s leading maize meal brand. It comes as no surprise then that, in a survey of 5,000 people conducted by Nielsen, White Star Quick, the new two minute cooking variant of White Star, was rated as the ‘Product of the year 2014’ in the Essential Food category.
Mzansi’s favourite maize meal brand won this prestigious prize not only for its great taste, but because of how perfectly adapted it is to the busy lifestyle of ordinary South Africans. Taking only 2 minutes to cook, White Star Quick is the ultimate cooking partner for everyone – be it the busy mom, sportsman, business person or hungry student. Plus, it is packed full of the same goodness, quality and versatility that consumers have come to expect from White Star.
Having only been introduced to the market a year ago, this innovative maize meal product has already won multiple awards, including FAIRLADY’s Consumer Product of the Year.
According to White Star Marketing Manager, Mokhele Makhothi, “We are ecstatic not only to have won the admiration of our consumers, but also to see that they are using and enjoying our product. The White Star team would like to thank all of you for making the clever choice – it is because of you that we constantly strive to innovate and improve.”
For more information about this award-winning product, visit http://www.whitestarquick.co.za